Introduction

Undergraduate enrollment management encompasses marketing, recruitment, and retention of undergraduate students.  With a comprehensive enrollment management plan designed to guide efforts and achieve results in these areas, the Office of Enrollment Management coordinates interrelated elements to quickly respond to a constantly changing environment.

The Office of Enrollment Management

• Uses research and data-driven approaches
• Identifies proven marketing, recruitment, and retention strategies and tactics
• Establishes an effective project management organization model
  
• Creates a university-wide partnership directed toward enrollment management goals
• Identifies strengths, weaknesses, opportunities, and threats
  
• Provides a systematic assessment of current marketing and recruiting strategies
• Establishes consensus on institutional goals and priorities
  
• Encourages innovative thinking and problem-solving
  
• Creates awareness of obstacles that may need to be overcome
  
• Coordinates and unifies staff effort
  
• Ensures more effective use of existing resources, and identifies the need for additional resources within a fiscally constrained environment
  
• Assigns responsibility and accountability in scheduling work
• Facilitates evaluation of strategies and activities
  
• Communicates and documents the enrollment plan
  
• Provides a basis for future planning

About Us: Introduction   |  History   |   2003-2007   |   2007-